small business marketing

Mini-sites are the absolute best way to sell your products and services online. They are specifically designed to collect leads and make sales. And, they can be used to sell almost any type of product (including hard goods) .

For those who donīt know, a mini-site is comprised of one or two Web pages, a killer sales letter, a subscription form, and an order form. The benefit is that you can target a specific audience and get them to make a buying decision without any distractions.

The King of mini-sites, Mark Joyner, uses this simple concept to generate millions of dollars every year. You can duplicate his success and boost your sales by up to 1800% with mini-sites.

Hereīs how it works.

The primary goal of a mini-site is to sell a specific product to a specific audience. The secondary goal (or backup response) is to collect leads, follow up, and make more sales. If you give too many choices (links to other sites, freebies, banners, affiliate links, etc.) , youīll end up confusing your prospects

and losing their interest.

What you want is to draw the prospect in to your sales letter with a headline that grabs their attention and then give them a reason to keep reading and order your product.

People donīt search for products. They search for information in order to make an educated decision about which product to purchase (and many purchases are made purely on impulse) .

Thatīs what is so great about mini-sites! There is nothing else for the prospect to do except read your letter. And, if you your letter reads like an informational article, prospects wonīt feel pressured.

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