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After you answer the main questions ( keyword selection, target public, promotion methods ), it will become easy to narrow down your list to the main search phrases that you wish to target. When doing so, remember that you should not. try to cover many keywords with little content. Achieve top ranking with our new software . GGG allows customization of 10 ( Freeware versions ) or 30 ( Full version ) features: number of generated gateway pages: usually the more is the better , but there are limits that must be respected to avoid SE penalties . It is sensible to adjust the number of pages to the amount of relevant information that is included in the pages . It is needed for top ranking . target site or file/s: allows to link part of the gateway pages to a secondary page in the target site . The target domain can be different than the page hosting one . crosslinking among 1 to 5 gateway domains: to hamper identification of gateway pages by the SEs . Reach top ranking thru SEO . keywords: as many as needed subkeywords: usually there is one main keyword and several subkeywords . For a keyword phrase like "Viral marketing" subkeywords could be ebooks , free email , free website , hoax ( subkeywords ) . The top ranking: among the first 10 records . Two iranian researchers claim to have cracked Google algo. The first criterium seems to be presence of keyword in DMOZ category titles from incoming links. Second criterium is ratio between incoming links from similar sites and total incoming links. "In our due diligence process, we ( the buyer of a big SEO company ) talked with many of the search engines. Their reaction to optimization was neutral to slightly positive. As long as the optimization process is handled properly both technologically and ethically, then search results actually will improve for the individual consumer, which is beneficial for the search engines relationships with the Internet community."

The Gunshot Theory of SE positioning and promotion. Site promotion is a very wide field that can be divided in smaller categories: online advertising, direct mail, SE ( search engine ) optimizing and positioning, link-builders and several others. Some companies in these fields are credible, which you can distinguish by their modest claims, and some are not, like those that promise thousands of visitors in a short time for a small price. When trying all those strategies one by one, we found only one cost-effective way of bringing visitors: fishing for lots of keywords at a time in the main SEs. Our hook or gateway pages, which are designed for top SE placement, are not a novelty. The fact that they are also called doorway pages, pointer pages, anchor pages, entry pages, landing, bridge, crawler, jump or supplemental pages reveals their age and popularity. Several systems exist for automatically generating these Gateways. However, they are not easily found while searching: either SEs easily spot them and exclude them from their listings, or they lack the necessary content for being effective. Content pages is a good word among SEOs, meaning smartly hand-made pages, while Gateway pages is a bad word associated with abusive, cookie-cutter made pages. Keyword selection is a very tough exercise. Some people purchase frequent keyword lists, some make research on search habits. Every promotion expert has its own views about selecting keywords. There are two guys who claim to have broken the Google algorithm, and one of their recommendations is in the keyword selection step. Why not to use a gunshot instead of a rifle?. We do not concentrate our effort in the top, highly competitive keywords. Every keyword or keyword phrase we can think of, we use. We have enough disk space for them all. Hosting is cheap enough. We then use software to make enough content, SE optimized content pages that accommodate our army of keywords. We use so many keywords that we have to distinguish between parent keywords and child sub-keywords, in order to arrange them in interlinked page families. Our parent-child pages only mention keywords within the family, to avoid keyword-stuffing and build theme.

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